FashionSF

Model: Angela Ryan, Photo by: Greg Daniels

Austin, TX (October 1, 2007) — Mercedes-Benz Fashion Week, Los Angeles is coveting the eco-trend this season, partnering with companies such as The CarbonNeutral Company and Whole Foods Market. This year, with eco being a hot issue, designers such as Debra Lindquist and Ecoganik will surely grab greater attention. And this year, many will be in for some eye candy with the Fashion Week debut of Rene Geneva Design.

Rene Geneva has been steadily gaining popular industry attention with recent features in California Apparel News, Yogi Times, Austin Monthly and more. Her conscientious work with indigenous tribes, small villages, and fair trade labor in developing countries in addition to the dedication to the “greening” of her business in many aspects shows audacity, if not leave the reader with the wonder of when she finds time to sleep.

“While eco friendly clothing has become a popular fashion trend, it is still very hard to find sophisticated designs that are truly eco-friendly and target an ever-growing fashion forward audience,” says Geneva. Presently, fashion has a fast-growing market of eco-aware women who have limited options for apparel and even fewer options for sustainable wedding gowns. “Our goal is to fill the void for this modern, aware, and design-savvy customer base within the fashion community.”

With the recent release of their ready to wear fashion line at WWDMagic, August 2007, Ms. Geneva has successfully entered a market eager to receive eco chic apparel. Their designs encompass exotic corsets (under the Faernyn’s Grove brand name), women’s contemporary apparel, eveningwear and bridal made exclusively from organic and eco friendly materials and are offered to an international customer base. Each garment is either made in the USA or with Fair Trade Labor. Textiles this season include Sustainable Biodegradable Product™ rated hemp blends, Tencel, “peace” silk, SKAL certified organic cotton, and bamboo. More exclusive designs use rare fabrics made from tree bark, and hand woven silk. Most designs from this season carry a “carbon neutral” certification that offsets the carbon necessary to bring a garment to life through their “Fashionably Neutral Carbon Program™”, which is the first of its kind in the luxury apparel industry. Company efforts help higher causes, including the “Scraps for Schools” program, which recycles fabric scraps for children’s art projects, and the “Sun Power Project,” which will implement the installation of solar electricity into a needy community in Central America.

Designer, Rene´Geneva, Photo by: Greg Daniels

Rene Geneva Design Studio and Showroom
509 West Elizabeth Street
Austin, Texas 78704
512.762.2918

More information may be found at http://renegenevadesign.com

(Los Angeles) - JOSEPH DOMINGO unveils his Spring Summer 2008 collection “Goddess” on October 15, 7PM at Smashbox Studios during Mercedes Benz Los Angeles Fashion Week. The thirty-piece collection that will come down the runway is a study in feminine grace, breathtakingly flawless in execution and meticulously precise in its elegance. Taking a cue from the poise and bearing of goddesses past, present and future, Joseph has designed a line-up of glamorous column gowns for those statement entrances on the red carpet. With a base palette of pink, white and gold there are also a range of exquisitely hand-made pieces, fringed cocktail numbers, cropped jackets, sleek knit separates and swim wear. Silhouettes are clean and linear with no middle grounds - they have structure and fluidity with hems either short or long.

Always a must-see during Los Angeles Fashion Week, the collection demonstrates Joseph Domingo’s consistent mastery with sophisticated women’s wear. Joseph delivers a carefully evolving line that clearly understands how a woman of means dresses. According to Joseph, “This is about a living, breathing goddess. She’s smart, she’s chic, she’s well-versed in fashion, politics, art and culture. She’s someone who inspires everyone with a little help from fashion.”

Blessed with an eye for style, San Francisco-based Joseph Domingo worked closely early in his career with a French designer who helped him sharpen his skills in draping and construction before he started his own label. Since the line’s inception, Joseph has been creating glamorous separates and full wardrobes for a diverse clientele who call on him for the incomparable fit of made-to-measure pieces and the inimitable style of anything custom-made. His gradual move into creating ready-to-wear has been met with positive response after having shown his collections on the runway at LA Fashion Week. The “Goddess” collection - presented in cooperation with Elite Progressive Cosmetology and Goldwell - is another step in making Joseph Domingo a fully realized fashion brand. He says, “With this collection, I want to show women the beauty within and the potential of their style.”